Your "WHY" is where we start. Here at FFC, we talk with many people. We can tell quickly whether or not a person is ready for coaching based upon their "WHY". Transformation is hard work and takes sacrifice, dedication, and perseverance. Without a strong "WHY", we won't change. A coach can give you a lot of things including helpful information, guidance, and encouragement, but we cannot give you willpower. That comes from your "WHY". In your first Coaching Session we'll find your "WHY". This is where you'll submit it after you've found and established it. You've got this!

You have to feel your "WHY"

Now,

In the hard times you'll lean on your "WHY" and you'll begin to transform without even realizing it. Soon other people will begin to tell you how they see you changing. Whether we get praise or condemnation from our fellow man/woman, we lean into our "WHY".